Our Story & Values
Hi, I’m Keren Grinfeld, the designer and founder of KRUSH.
I studied jewelry and fashion design at Bezalel Academy of Arts and Design, where textiles, sculpture, and fine details came together. That meeting point still inspires me: each KRUSH piece sits somewhere between jewelry and clothing, bringing shape, color, and personality to your style.
KRUSH began twelve years ago with a personal wish. I couldn’t find a head covering that felt comfortable, easy to wear, and true to my style. I wanted something flattering and uplifting that would make me feel fashionable, beautiful, and confident anywhere in the world.
So I started sketching and creating. Friends and neighbors asked for pieces of their own, and soon women from across Israel were arriving at my door. I realized that so many of us wanted the same thing: a head covering we were excited to wear.
What matters to us
Comfort is at the heart of every design. Years of refining our shapes and sewing techniques allow us to create headbands that feel almost weightless and stay comfortably in place throughout the day.
We handcraft every piece in small quantities at our studio in Israel, with carefully chosen materials and attention to every detail. Our commitment to slow fashion means thoughtful production, lasting quality, and care for our customers and the environment.
As a local, women-led business, we treasure the connections with the women who wear KRUSH. Your feedback and stories are part of our creative world.
I’m still in love with this world and its endless possibilities. I keep exploring new fabrics, shapes, and ideas, looking ahead while staying true to the comfort and craftsmanship that started it all.
KRUSH is my dream brought to life and I’m so happy to share it with you.
With love,
Keren & the KRUSH team 🤍