Slow fashion is a phrase we hear often. What does it mean to us?

Slow fashion is the opposite of fast fashion. Fast fashion emphasizes creation on a large scale at low prices, while sacrificing the quality of the materials and the workers’ conditions. 

Slow fashion represents the values of protecting the environment, using high quality, long-lasting materials and ethical labor, with great attention given to fair working conditions. It encourages consumers to buy clothing and accessories with great precision and thoughtfulness, in order to lower their impact on the environment, and to buy clothing that will continue to be stylish for many years.

The concept of slow fashion is functional: how we choose items that will serve our unique needs, and continue to serve us for many years. At the end of the day, slow fashion is a personal approach to fashion that focuses on quality, care for the environment, long lasting items, and personal style rather than temporary trends.

Slow fashion is how Krush works at every stage - from choosing the fabrics, designing the styles, deliberate and thoughtful sewing methods, reusable packaging, and of course, the design of our timeless headpieces that will stay with you for years to come.